THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

The first ten days on market
A buyer's quiet checklist
Green Valley vs. Sahuarita
On editorial photography

Moving to Southern Arizona? Choose for Your Ordinary Monday, Not Just Your Vacation Saturday

Martha Viera Parsons

Published on: 12/08/2026

Vacationing in Southern Arizona is easy, but relocating requires a different test. Learn how to evaluate a community to find the perfect fit for your daily life.

Comparing Southern Arizona HOA Fees? Compare What You Receive, Not Just What You Pay

Martha Viera Parsons

Published on: 12/08/2026

Comparing Southern Arizona communities? Don't just look at the HOA fee. Learn how to compare amenities, rules, and true value to find your perfect home.

Buying and Selling at the Same Time? Your Move Needs a Plan B

Martha Viera Parsons

Published on: 12/08/2026

Buying and selling a home at the same time? Learn how to coordinate closings, moving, temporary housing, utilities, and a backup plan in Arizona.

Why You Should Visit a Neighborhood More Than Once Before Buying

Martha Viera Parsons

Published on: 10/08/2026

A neighborhood may feel completely different during the day and evening. Visit more than once and test your everyday routes before deciding where to buy.

Three Things Buyers Notice in the First Thirty Seconds

Martha Viera Parsons

Published on: 06/08/2026

Want to sell your home faster? Discover the three things buyers notice in the first 30 seconds of a tour and how to maximize your home's first impression.