THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

What to Watch During the First Week Your Home Is for Sale

What to Watch During the First Week Your Home Is for Sale

What to Watch During the First Week Your Home Is for SaleMartha Viera Parsons
Published on: 16/10/2026

Learn how to track buyer response, monitor showing activity, and interpret feedback during your first week on the Southern Arizona real estate market.

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How Buyers Compare Homes and Why It Matters for Your Asking Price

How Buyers Compare Homes and Why It Matters for Your Asking Price

How Buyers Compare Homes and Why It Matters for Your Asking PriceMartha Viera Parsons
Published on: 15/10/2026

Learn how to accurately price your Southern Arizona home to sell. Understand active listings, buyer comparisons, and how presentation impacts your home's value.

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What to Do Before You List Your Southern Arizona Home

What to Do Before You List Your Southern Arizona Home

What to Do Before You List Your Southern Arizona HomeMartha Viera Parsons
Published on: 15/10/2026

Planning to sell your home in Southern Arizona? Learn how to prepare, stage, and maximize curb appeal for buyers in Green Valley, Vail, and Sahuarita.

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Moving to Southern Arizona? Build Your Life Map Before Your Home List

Moving to Southern Arizona? Build Your Life Map Before Your Home List

Moving to Southern Arizona? Build Your Life Map Before Your Home ListMartha Viera Parsons
Published on: 08/10/2026

Planning a move to Southern Arizona? Learn how mapping your everyday routine helps you choose the perfect community before you build your home shortlist.

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Relocating to Southern Arizona

Relocating to Southern Arizona

Relocating to Southern ArizonaMartha Viera Parsons
Published on: 07/10/2026

Moving to Southern Arizona? Learn why narrowing down your ideal community and lifestyle routine is the most efficient step before building a property list.

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Is It Time to Downsize? Start With Your Next Chapter

Is It Time to Downsize? Start With Your Next Chapter

Is It Time to Downsize? Start With Your Next ChapterMartha Viera Parsons
Published on: 04/10/2026

Thinking about downsizing in Southern Arizona? Discover why it is really about creating your next chapter and finding the perfect lifestyle fit. Call Martha!

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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